Attention is Your Most Precious Sales Asset
Picture yourself in front of a prospect giving an initial sales presentation. As you begin, they’re focused on what you’re saying. This is where the rubber meets the road – all the resources spent on...
View ArticleA Sure-Fire Recipe for Getting Your Marketing Messages Consumed
According to the Corporate Executive Board, 60% of the B2B buyer journey is complete before prospects reach out to vendors. And when they do allow a salesperson to call, it’s to discuss terms and...
View ArticleLeapfrog Your Competition – Sell Directly to the C-Suite
According to IDC Research, 80% of buying decisions are controlled, validated and justified by senior executives – the C-suite and VPs of functional areas. Most salespeople have a fear of heights – they...
View ArticleMessaging and Visual Storytelling Custom Built for the C-Suite
Targeting the C-suite with video is a way to gain mind share with decision makers early in their buy cycle (maybe even before they know they have a problem you can solve). How do you develop messaging...
View ArticleHow to Get Your C-Suite Targeted Videos Seen by Your C-Suite Targets
In the last blog post I covered why video is the best vehicle for C-suite consumption of your marketing message – what the content should be and how to produce a video they’ll watch. You still have to...
View Article
